AI Search
What does ChatGPT say about your business?
More and more people ask an AI assistant for a recommendation instead of working through ten blue links. That assistant names one or two businesses. The question is whether yours is one of them, and right now it cannot even know that about most companies.
Optimised to be read by
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ChatGPT
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Copilot
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Claude
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Gemini
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Perplexity
“My flat roof is leaking and I am on Chicago's North Side. Which roofer has good reviews and can come this week?”
Based on reviews, service area and availability I would recommend:
Lakeview Roofing
4.9 stars from 118 reviews, covers Chicago's North Side, emergency callout within 24 hours and a 10 year flat roof guarantee.
Every fact above is in that site's code. That is why an AI can quote it.
What is changing
Searching no longer works the way it did
A customer used to search “roofer Chicago” and compare ten results. Now they ask an AI assistant a whole question and get one answer with two names. Anyone not in it does not exist for that customer.
The difference
Why is SEO alone not enough?
Because an AI reads your site differently from Google. Google looks at keywords, links and speed. A language model looks for facts it can lift: what you do, what it costs and where you work. If those are nowhere in a form it can read, it has nothing to say about you.
Ranking well in Google still matters and we build for it just as hard. This is additional, it replaces nothing. An AI cannot see your design, it only reads text and structure. However good the site looks, without readable facts it stays silent.
We checked thirty random business sites from our own list. Four had an llms.txt. Three had machine-readable FAQ markup. The rest, well over 85 percent, are currently unreadable to an AI assistant.
How we do it
How do you make a business readable to AI and Google?
With three parts that come as standard in every site we build: facts in machine language, an llms.txt, and answers in the shape AI assistants and Google lift. At no extra cost.
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Facts in machine language
Who you are, what you do, which towns you serve, what it costs and when you are open, recorded in an invisible layer in the code that AI scrapers can read in one pass. No marketing language, just facts.
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An llms.txt on your domain
A separate file written specifically for AI crawlers that sums up your business in plain sentences. We also set out explicitly which crawlers are allowed to read it, because that is where this usually goes wrong in practice.
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Answers instead of copy
People no longer type loose keywords, they ask whole questions. So your site carries the questions customers actually ask on the phone, with the answer in the first sentence and the number in it. A paragraph that saves the figure until the end cannot be quoted. Google uses the same shape for the answer box above the search results, so one change works in two places.
Honestly
What we are not going to promise
You will come across agencies promising you will become the number 1 recommendation in ChatGPT. Nobody can deliver that. There is no ranking for sale and the answer differs per question, per person and per day.
What we do promise is this: your business will be in a form an AI can read, understand and quote correctly, with the right prices and the right service area. That is verifiable, it is true, and it is more than almost all of your competitors have right now.
Frequently asked
Questions about AI Search
Can you guarantee ChatGPT will recommend my business?
No, and be careful with anyone who promises it. There is no position for sale and the answer differs per question and per user. What we do is put your details, services and answers into a form an AI can read and quote. Most sites simply are not, and that is the whole difference.
Does this cost extra?
No. It is included as standard in every site we build, at no extra cost. A site delivered in 2026 should simply have this. Only if you want us to keep writing new content and optimising over time does that become a separate arrangement.
Does this replace Google and SEO?
No, it is additional. Google is still where most people search and we build for that just as carefully. The point is that some of your customers now ask somewhere else, and right now you are not there.
What is the difference between SEO, GEO and AEO?
SEO gets you high in the normal search results. GEO makes sure AI assistants such as ChatGPT can read and name your business. AEO gets Google to lift your answer into the answer box above the results. The work largely overlaps, so we do them together, in every site.
Does this work on my existing site?
Usually yes. Structured data, an llms.txt and a proper questions page can go on almost any site. On page-builder sites it is sometimes harder because the code is messy, but you will hear that from us before you pay anything.
Curious what an AI says about you now?
Send your URL. You get back a 90 second video showing what is and is not readable right now, and what that costs you.