Speed on a phone
A page that sits loading for seconds on mobile data loses people before they have seen anything. It is nearly always the images, which makes it the cheapest win available.
Optimize
Your site already exists. Now make it earn.
Most sites that underperform are not ugly. They load too slowly on a phone, they ask too much before anyone gets anything back, or the one page that earns the money does not say what a visitor needs to know. I work out which of those it is, and fix that one.
The method
Five steps, in this order.
Guessing is expensive. Each step produces the evidence the next one leans on, so nothing gets rebuilt on a hunch, not mine and not yours.
- Measure. I run your site on a phone and on a desktop and record what is slow, what breaks, and where visitors get stuck. Not an opinion, measurements.
- Prioritise. Not everything is worth doing. The findings get ordered by return against effort, and that list is what you get to see.
- Explain. Each item comes with what I expect to change and why. That way you can check afterwards whether it held, instead of having to take my word for it.
- Build. I build the changes and leave the rest of your site alone. Everything is tested on a phone before it goes live, because that is where most visitors arrive.
- Review. Once it is live I check whether it did what it was supposed to. If it did not, you hear it from me rather than noticing it yourself.
Where it usually sits
Six places where money gets left behind.
This is where the audit looks first. Which of these apply to you is something I only know once I have seen the site.
The page that earns the money
On most sites there is exactly one. It usually gets the same attention as every other page, and that is the wrong way to split your budget and your time.
The form or the checkout
Every field you ask for costs you submissions. I remove what you do not need in order to reply, and put the rest in an order that works on a small screen.
What sits in the first screen
What you do, who for, and what the next step is. If that is not there within one screen, almost nobody scrolls to go looking for it.
Found in Google and in ChatGPT
More and more people ask an AI assistant for a recommendation instead of googling. That needs a different structure than SEO alone. How that works
Proof that is nowhere on the page
References, customer logos, photographs of real work. Nearly every business has this lying around and puts it on no page at all, while it is the only thing that convinces a stranger.
The proof
This is what that looks like.
An existing site that was getting visitors but was not selling his affiliate program. The same five steps, and his own words stayed.
Before
After
Before
After
New
Drag sideways to see the rest.
What it costs
There is no starting price here, and that is deliberate.
A new site has a fixed scope, so it gets a fixed amount and that one is simply printed on the pricing page. Optimisation does not have that. For one client it is a single product page and for another it is the whole checkout. Naming an amount before I have seen your site would be wrong for one of you, and usually for the one with the smaller problem.
The audit is free and costs you nothing but your URL. It says what is going wrong and what is worth doing about it. After that you get one fixed amount for exactly that work, and the amount does not move while we are working. What you do with the audit is yours to decide, including nothing.
Frequently asked
Questions about optimising
Does my site need rebuilding?
Usually not. A rebuild is the most expensive answer and rarely the first one needed. I start from what is already there and change only what pays back. If the site is built in a way that makes changing it cost more than starting over, I will say so, with the reason.
Do you work with WordPress, Shopify or Wix?
Shopify and WordPress both, and hand-built sites as well. On a closed builder like Wix or Webador there is less to change than the owner usually expects, and that is exactly what the audit establishes before you spend anything on it.
What does improving an existing site cost?
There is no starting price, and that is deliberate. For one client it is a product page and for another it is the whole checkout. The audit is free, and after it you get a fixed amount for exactly what will be done.
How long does it take?
You get the audit within one working day. What follows depends on what you have done: individual pages are days, a checkout flow or a rebuilt product page is closer to a couple of weeks. You hear the timeline along with the price, not after it.
And if there is nothing to improve?
Then that is the answer and I will say it. I am not going to invent work in order to have a job. It is not wasted either: you then know your money is better spent somewhere other than your site.
Site not earning enough?
Send your URL. The audit is free and commits you to nothing.